Jamaica-based telecoms firm, Digicel, owned by billionaire Denis O’Brien, has appointed sprinter and multiple Olympic gold medalist, Usain Bolt as chief speed officer for the company.
The job is to last the athletics legend’s lifetime. Usain Bolt as chief speed officer will be engaging with customers from both a commercial and community point of view.
Bolt’s relationship with the company is not exactly new. Digicel has sponsored the fastest man in the world since 2004 when he had just left high school.
The Jamaican hero posted a picture of himself on Instagram, standing beside a gold coloured sports car, looking dashing in a dark suit and red tie with the caption: First Day on the job #CSO #ChiefSpeedOfficer.
Media reports indicate that the world’s fastest man will also be doing a series of partnership initiatives for young athletes, including speed camps as well as motivational and mentorship sessions.
Digicel director of marketing Peter Lloyd said the company was “honoured” to turn its 12-year relationship into a lifelong partnership by appointing Usain Bolt as chief speed officer.
“Our relationship with Usain transcends sport – he is a unique human being who inspires millions of people across the world. As our Chief Speed Officer, we expect Usain to challenge us constantly to deliver awesome experiences to our customers be it from a product, service or community perspective,” Lloyd said.
In accepting the new role, Bolt said; “I’m very humbled. It’s been an amazing journey with Digicel – they have been there for me since I was 17 years old and now we will be together forever. As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda.”
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