Born in Britain, after graduating with a 2.1 in Chemistry from University of Manchester in 2005, Jason Njoku threw himself into launching a magazine for students called Brash – fuelled by loans from bank and friends, and youthful enthusiasm; a business he admits his most epic failure. In an interview with Forbes Africa he said, “I spend a good three years making every mistake there was to make about how to run a business.”
He took a break in formal employment as a recruitment consultant. But his entrepreneurial drive got him back on another round. He co-founded ‘Roll On Friday’ – a blog network and news site for young professionals in banking, law and consultancy – another failed venture that lasted for two years. He turned to other business to pay the bills; a T-shirt company, a web design venture.
But defeat led to a revelation; a huge opportunity in the Nigerian Movie industry, Nollywood. The idea of Iroko Partners was born. Today, he is the co-founder of IrokoTV, a web platform that provides Nigerian films on-demand, and one of Africa’s first mainstream online movie steaming websites, giving free and instant access to over 5,000 Nollywood film titles.
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